Blogging 101 : Starting a Lifestyle Blog

Just because everyone’s doing it, doesn’t mean it’s easy. That goes for lifestyle blogs too. Since the online generation started, the rise of online communities was inevitable. Blogs started as small, niche communities that people did for fun, but it has now become an influential force in shaping brands and consumer buying behavior. That’s why successful lifestyle bloggers are able to live off of working solely on their site. There are a lot of brands that would kill for an endorsement from a lifestyle blogger with thousands, much more – millions, of subscribers.

If you see yourself as one these successful bloggers, but you don’t know where to start, here are some steps to follow to help you get there.



Decide on a theme

There are different kinds of lifestyle blogs. Some are more personal, talking about your daily life and how you get through the routines that come with it. Others focus on dishing out advice, like how to dress, how to lose weight or how to pack light. Deciding on your theme will direct you to the kind of posts you will upload for as long as you have this blog, so make sure this something you can keep up with, and you’re comfortable sharing.

It’s important to note that you don’t have an obligation to share every part of your life unless that’s what you want to do. You can be as candid or as private as you want to be. Anyway, the theme also has to with the delivery, how you write the content. As a lifestyle blogger, you can also choose to discuss as many topics, from eating healthy and working out to traveling the world and being a stay-at-home mom or be as streamlined as you please. Just make sure that something ties them all together. It has to be cohesive to really be memorable.



Choose Your Blog Name

Picking a theme first is important because your name should reflect your content. This will play important in branding your site, and generating interest and recall among those who stumble upon your blog. Remember that people typically look up sites that sound like they will have what they’re looking for, so if your focus is travel, pick a name that reminds you and your audience of travel.



Pick a Platform to Use

Now that the fundamentals are sorted, you need to start dealing with the logistics of the site itself. There are a lot of platforms available to you. Most of them are easy to use, and have tutorial options. What’s most important here is choosing one that you’re comfortable with and one where your content is best presented. Some of the platforms you can use are WordPress and Blogger. Most lifestyle bloggers use the latter because of the broad elbow room it leaves you in terms of design.


Once your blog is finally set up, you are now free to design it however you please. Make sure that it fits with your theme, and it’s palatable to your target readers.


Tips and Tricks for a Successful Lifestyle Blog

Blogging has taken over the cyberspace like Mcdonals now rules the fast food industry. It started really small, but when it blew up, there’s no stopping how much influence it has on people’s everyday lives. The world of blogging is a very diverse community. There are sites for almost anything, from the mundane to the obscure. Each one is supported by a community of followers, which allow this site to gain traction, endorse products and earn from their posts.

One of the biggest communities to target are those who subscribe to lifestyle blogs because not only is that one of the biggest and the most supportive communities, it also allows you a broad variety of topics to write about. You can make entries about cooking, working out, fashion, beauty, eating healthy and travel. That also means that, when you do decide to monetize the site, it’s easier to attract sponsorships because it can come from almost any brand.


To help get your lifestyle blog on track, here are some tips that you can try to turn your blog into a success:


Have a Unique Voice

A lot of content online will be repetitive, and that’s okay. You can’t help that basic topics will have already been covered by lifestyle bloggers who started years before you did. What delineates you from them is how you write it.

More than anything, your audience has to buy into you as a blogger. They have to recognize how different you are from the other lifestyle bloggers saturating the internet. There are a lot of ways to zero in on what voice you should take. The easiest is to just be yourself. You can be fun and quirky or adventurous and daring. The format can be about learning from your mistakes, humanizing you, or taking advantage of your background, making you an expert they can turn to.





If blogging is not your full-time job, which is the case for most starting bloggers, then you need to rigid writing and uploading timeline. You can’t just do this when you feel like it because starting a following is all about uploading when people are most likely to read your stuff. Maintaining that subscriber base also requires uploading when they expect you to because most of them will go online just for your posts. If they’re frustrated too many times, they might not come back.



Engage Your Community

The blogging community is just like any other community. You need to be social. Your success depends on your ability to consistently engage your community and keep them hooked. It’s already enough of a barrier that they are making these interactions online. The least you could do is make them feel like this is an organic conversation, where comments on your posts matter and their suggestions are being taken into consideration. This is also a good avenue for you to get ideas on what to write about next. If they suggest it, at least you’re sure there are people who will read it.